Vacunémonos (Let’s Get Vaccinated) is a culturally, linguistically, and age sensitive community intervention that aims at increasing adult vaccination rates among Hispanics. Thanks to CDC funding, NHCOA is expanding the program by training and sharing best practices with multiple community-based organizations (CBOs) located in five states with large Hispanic and elderly populations who experience a high level of disparity in adult vaccinations.
Vacunémonos (Let’s Get Vaccinated) is a proven community-based intervention that effectively closes the gap in adult vaccinations among Hispanic older adults and the mainstream population through targeted community outreach and education.
Hispanic older adults are often isolated from the larger community because of linguistic and cultural barriers. Like many older adults, Hispanic elders often believe that adult vaccines are unimportant and that vaccines are only necessary for children. Due to the fact that Hispanic older adults are socially isolated, they are not reached by health education and promotion efforts not specifically targeting them, and they retain this misconception about adult vaccines.
The Vacunémonos program successfully reaches Latino seniors, their families and caregivers through a two-pronged approach that combines one-on-one outreach through the deployment of promotores de salud (lay health workers) and a locally-focused bilingual communications campaign built around the message of the importance of adult vaccination.
Originally piloted at six sites in five states, the program’s rigorous evaluation showed it successfully increased understanding of the importance of adult vaccinations in the Hispanic community.