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NHCOA Strengthens Immunization Campaign in the Dallas Latino Community to Increase Awareness & Vaccination Rates

NHCOA trains new group of immunization outreach promotores to reach Hispanic older adults, their families, and caregivers
Dallas, TX—The National Hispanic Council on Aging (NHCOA)— the leading national organization working to improve the lives of Hispanic older adults, their families, and caregivers— continues to expand its programmatic health efforts in Dallas, Texas. This week, NHCOA trained more than 20 promotores de salud (lay health workers) who are part of the local Latino community as part of the expansion of its national immunization education program, Vacunémonos (Let’s Get Vaccinated). Vacunémonos, which was originally sponsored and recently expanded by the Centers for Disease Control and Prevention (CDC), is a culturally and linguistically sensitive and age appropriate program that raises awareness among Hispanic older adults, their families, and caregivers about the importance of getting vaccinations through adulthood. Latino seniors particularly tend to get immunized at lower rates compared to other non-Hispanic groups, which is why one of the main goals of Vacunémonos is spreading the message of life-long immunizations to prevent infectious diseases among families and in communities. A major component of the Vacunémonos program model are the promotores de salud, who are trusted and well-known figures within their respective communities who help chip away at barriers that affect vaccination rates among Latinos, particularly older adults, such as lack of education and social support networks. Another important piece is the use of culturally and linguistically appropriate materials, such as NHCOA’s Vacunémonos brochure, which includes an adult immunization schedule, easy-to-read explanations for infectious diseases all adults should get vaccinated for, and key immunization messages. Thanks to the support of the CDC, NHCOA is continuing to strengthen the Vacunémonos program, which will in turn contribute to further increasing immunization rates among diverse communities while empowering Hispanic older adults to improve their quality of life and of their families and caregivers. For more information on NHCOA’s Vacunémonos immunization education program and related media iniquiries, please e-mail media@nhcoa.org or call 202-347-9733.