PSA will run on Univision and Telefutura Miami throughout September
Washington, DC—As part of a national initiative founded by the U.S. Administration on Aging (AoA) to protect the Medicare system from fraud, waste, and abuse, the National Hispanic Council on Aging (NHCOA)—the leading organization working to improve the lives of Hispanic older adults, their families, and caregivers— today launched a new Spanish language PSA on Univision and Telefutura Miami to target Southern Florida’s Hispanic community.
The National Hispanic SMP (NHSMP), an off-shoot of the AoA’s Senior Medicare Patrol (SMP) program, teaches community leaders and Latino elders to detect, prevent, and report Medicare fraud. This year, the NHSMP extended its culturally and linguistically competent practices to the Latino community in Southern Florida. This area has become ground zero for Medicare fraud given the large number of seniors and their shared challenges, ranging from English deficiency and cultural stigma to lack of knowledge of the Medicare system itself.
The PSA, titled El Fraude al Medicare es un Delito. Denúncielo. (Medicare Fraud is a Crime. Report It.), is part of the NHSMP’s Spanish language communications toolkit. It was developed based on a needs assessment conducted by NHCOA to gauge the perceptions of the community and understand why they were underreporting Medicare fraud. NHCOA found that although a majority of seniors could identify Medicare fraud, they didn’t know how to report it or felt overwhelmed by their lack of English skills to communicate effectively.
“NHCOA is excited to expand its Medicare fraud prevention efforts to Southern Florida, an area where Latino elders are prime victims of abuse and exploitation,” said Dr. Yanira Cruz, NHCOA President and CEO.
“The National Hispanic SMP is working hard through its outreach and communication efforts to ensure that all Hispanic older adults have access to the tools and resources to effectively detect, prevent, and report Medicare fraud within their community. This PSA is just one example of how the NHSMP is creating awareness and encouraging our seniors to protect themselves and their families against Medicare fraud in a culturally and linguistically appealing manner.”
All educational outreach and communications tools are free and available on the NHCOA NHSMP website at www.nhcoa.org/medicare. To report Medicare fraud or join the NHSMP, please call 1-866-488-7379.