Hispanics are America’s largest and fastest-growing minority, and all the data now put them squarely at the forefront as future consumers of retail products, healthcare products and services, financial services, housing, and small-business-building.

Just as the Hispanic population continues to boom, the number of older Hispanic men and women becomes, every year, a more important proportion of total U.S. elderly (an estimated 17.5% by 2050); and one of the Hispanic population’s distinctions is the great influence its older members exert over their families and their communities.

NHCOA’s Annual Conference is hands-down the country’s most high-profile showcase for matching up the Hispanic elderly and their families and caregivers with corporations, nonprofits, and government agencies who offer products and services that can help them live stronger, more active, more fulfilling lives.

This Conference is also a uniquely dynamic market for new products and new research where consumers and information-gatherers are policy-makers, doctors, researchers, academicians, community leaders, professionals in the field of aging, elder-issues-focused journalists, retirement community consultants, grassroots workers and advocates, and many, many others with a personal and professional dedication to the wellbeing of Hispanic older adults.

Study after study has confirmed that Hispanics display unusually strong brand loyalty. They tend also to support businesses that their opinion-leaders see as worthy and as respectful of the Hispanic community.