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Medicare Fraud Outreach in the Latino Community is ALL about Partnerships

July 25th, 2014

What makes the Latino community so hard to reach and why is it so hard to fight Medicare fraud in the community? It’s because this is a unique community. There are cultural and linguist challenges that the community faces. Many people in the community have very low levels of education and low levels of health literacy, and they don’t know how to navigate the system and don’t know what to ask. Sometimes they don’t even know there are programs that they can use and many are very trusting. It’s especially difficult for older Latinos who are also low income, because it’s hard for them to turn down something they get for free, even if they’re not supposed to get it. But it’s not a lost cause. There are some very effective ways to reach the Latino community and it’s all about thinking in terms of two key words: personalization, and partnerships. Older Latino adults don’t want to be talked down to. They want to feel a personalRead More